Frehiwot Alemayehu, Chief Customer Officer at Awash Insurance, is a seasoned veteran in the insurance industry, with an impressive career spanning 19 years.

Frehiwot Alemayehu is a seasoned veteran in the insurance industry, with an impressive career spanning 19 years. She currently serves as the Chief Customer Officer at Awash Insurance, one of Ethiopia’s premier insurance companies. Her academic journey at Addis Ababa University has played a crucial role in equipping her with the knowledge and skills required for her professional achievements.

Frehiwot’s role at Awash Insurance is pivotal, focusing on customer satisfaction and strategic customer service initiatives. Her excellence in these areas has significantly contributed to enhancing the company’s market presence and customer loyalty. Demonstrating her versatile leadership capabilities, Frehiwot has also taken on the role of Acting CEO, showcasing her ability to steer the company through strategic decisions and operational challenges with adeptness and vision. Her leadership and strategic insights have been integral to the company’s growth and success, reinforcing Awash Insurance’s position in the Ethiopian insurance sector.